Pokko terminology

There are a number of terms, phrases, and concepts used all over Pokko. Hopefully, this article will help you understand their meaning.


An account is the top level of organisation when it comes to grouping projects.

Typically a client would have one account with a number of projects associated with it.

Billing and usage are managed and monitored at an account level.


A project is where environments and media libraries live.


An environment is where you define data models, author content and handle your publishing workflow.

There can be a number of environments in a project.

In future, there will be tools for transitioning changes between environments.


A model is where you define the structure of your content.

Models have fields that define attributes associated with your content.


Models can inherit other models. When a model inherits another, it has the fields defined on itself as well as the models that it inherits.

Read more about data model inheritance here.


An entry is a piece of content, it follows the structure of the model that it is associated with.

Entry version

Entries can have any number of versions.

When creating a new version, all the content from the current version is copied.

You can work on versions independently and publish them to various publish targets.


This is where all your media is stored. The media library can contain any type of file from images, videos to documents.

Projects have one media library shared across all environments.

Publish target

Entry versions are published to Publish targets.

This is how you control what content is available where.

The simplest example of this is to have a "Public" publish target.

Additional targets can be included for things like preview environments.

When content is published to a target it is available for querying on the API endpoint.

API token

API tokens are used by integrations that query data from Pokko for consumption.

Tokens are associated with publish targets and will only return content that has been published to that associated target.


A webhook is a process where Pokko will call an HTTP(s) endpoint defined by you.

At present, webhooks can only be manually triggered in the Pokko UI.

In future, you will be able to associate webhooks with events triggered by actions in Pokko such as publishing content.